Wild Alaskan Company is an American seafood subscription company that was established in 2017 by an Alaskan third-generation commercial fisherman, Arron Kallenberg. The corporation is located in Homer, Alaska, and deals with the direct delivery of seafood produced sustainably in Alaska and the Pacific Northwest to consumers. The company runs as a direct-to-consumer service, procures, and sources seafood in fisheries under responsible fishing practices and brings it to the homes of customers.
The main business idea is a membership-based seafood delivery service with shipments of selected boxes of wild-caught fish made to customers on a regular basis. Members select their preferred box type and delivery frequency, typically monthly or twice a year. Fishermen fish in Alaska or in the Pacific Northwest, harvesting and flash-freezing shortly after harvest to maintain freshness and delivering the product in insulated packaging. The orders are then delivered in frozen boxes, temperature-controlled and packed with dry ice to ensure the products do not spoil before delivery. This program enables consumers in the entire country to enjoy seafood that would typically be found only in coastal areas of fishing.
The firm has a number of pre-prepared seafood boxes that are handled to bring diversity and convenience. These are the Wild Salmon Box, the Wild Whitefish Box, and the Wild Combo Box, which combines salmon and whitefish species. Customers can also make their own boxes or include additional items, subject to availability. The offered species are sockeye salmon, coho salmon, Pacific halibut, Pacific cod, rockfish, scallops, and Dungeness crab. The portions usually weigh 6 to 8 ounces, the normal size for one meal.
The ordering system operates on an online account, with members doing the deliveries, changing their box ordering, skipping the shipment, or cancelling the service in an emergency. Food shipments are made in eco-friendly insulated containers that preserve the food in a frozen state throughout transportation. Subscriptions are priced differently based on the type of box and quantity, though the average cost of a subscription box is around $145 a package of fish in small portions. The company offers free shipping to the United States and delivers goods to all 50 states, giving customers in landlocked places an opportunity to enjoy high-quality seafood on a regular basis. It continues to grow its subscription program and encourages sustainable fisheries and direct-to-consumer seafood.
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