STIHL Inc. is an American branch company of the Swiss-based STIHL Group, which has its origins in the creation of Andreas Stihl in 1926 in Germany. The brand started with the first electric chainsaw, which was invented, making forestry work easier and more productive. Its operations began in 1974 in Virginia Beach, Virginia, with only 50 employees working on a single model of a chainsaw. The company, over the years, grew into a large-scale manufacturing center, which is an indication of its long-term vision of designing innovation, engineering, and practical solutions in outdoor work.
STIHL deals with outdoor power tools, and it has a broad product line ranging between chainsaws, trimmers, blowers, hedge trimmers, lawn mowers, and pressure washers. It has a collection of gas-powered, electric, and battery-powered tools that are intended to serve professional and home users. The company manufactures more than 100 equipment models with vertically integrated manufacturing with a high focus on durability, performance, and usability in forestry, landscaping, agriculture, and construction.
STIHL has a dealer-based model of distribution, which is a major feature of the business model. Rather than selling through the big box stores, the products are sold through 10,000+ certified local dealers in the U.S., which offer guidance to customers on the products, servicing, and after-sales services. The company, too, has huge manufacturing units in Virginia Beach with over 1.4 million square feet, where millions of units are manufactured every year and are shipped to over 80 countries.
STIHL has a high position in the world, as it has been the number one selling brand of handheld outdoor businesses with gasoline-powered equipment since 2009 in the United States and among the markets as one of the leading chainsaw producers globally.
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