Safavieh Home is an American producer and retailer of home furnishings, furniture, carpets, lighting, and other home decor products. The company is more than 100 years old, having developed from a rug-based business to a full-scale home furnishing provider with a retail and wholesale business.
The business operates primarily through showrooms in the New York, New Jersey, and Connecticut tri-state area, as well as through its e-commerce initiative. These showrooms also feature curated collections of artisan-made furniture and products from high-end brands like Baker, Century, and Ralph Lauren. The retailer is a combination of physical and online retail, allowing customers to shop and buy products across various stores.
Safavieh has a wide range of products, including area rugs, living room furniture, bedroom furnishings, dining carvings, workplace furnishings, lighting, decorative accessories, beds, and wall layouts. It is well known for its strong presence in the rug business and for its ventures in providing full solutions for home furnishings. The firm operates millions of square feet of distribution and manufacturing space on three continents that facilitate mass production and distribution.
Another characteristic of the business is the design-led strategy, which provides modern and traditional designs with design options. There is also a free interior design consultation where customers can get professional designers to help them plan their layout, select their furniture, and carry out complete home projects.
Safavieh caters to retail and wholesale clients, including large retailers, designer showrooms, and independent shops across the globe. Its activities include drop shipping and international logistics, which deliver products to the U.S., Canada, Europe, and Asia.
The company functions as a multi-channel home furnishing retailer with a combination of manufacturing, retailer showrooms, and online sales.
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