RTIC Outdoors

RTIC Outdoors is an American company producing outdoor equipment. It was started in 2015 by two twin brothers, Jim and John Jacobsen, in Texas. The brand originally started as RTIC Coolers, an online direct-to-consumer retailer that makes high-performance coolers at reduced prices compared to competing premium brands. The company was built on the concept of providing reliable outdoor products that possessed excellent performance and affordable prices. Following the growth in the product range, in 2018, the company changed its name to RTIC Outdoors to reflect a more comprehensive outdoor lifestyle brand.

The company markets a diverse range of outdoor products aimed at camping, travel, and everyday outdoor activities. Its key product lines are hard and soft coolers, insulated drinkware, tumblers, water bottles, and ice chests that can keep cool temperatures long enough. RTIC also provides outdoor bags, backpacks, travel bags, and weather-protective duffel bags, in addition to food containers and equipment designed for outdoor use. Most of these products are heavily insulated or bulky-walled and made up of tough materials that are used when one is going out to fish or camp, and even on the road.

With time, the company has diversified into other outdoor products. The brand launched products like chairs, tents, hard cases, and other accessories, which favor outdoor recreation. Overbuilt is a promise that RTIC created its reputation on. Not overpriced, which emphasizes its long-lasting construction and competitive pricing. The enterprise also operates customization facilities where companies or organizations can add logos to their drinkware and other items to serve as corporate gifts or events.

RTIC conducts its operations primarily in e-commerce and is expanding into stores and broader distribution networks. In recent years, RTIC increased its retailing presence with more than fifty products of coolers and drinkware available in thousands of Walmart outlets within the United States.

RTIC has become a household brand of outdoor equipment in the US. The company has been increasing its product mix and number of retail stores among the outdoor enthusiasts.