REI Co-op (Recreational Equipment, Inc.) is an American consumer cooperative outdoor gear and clothing retailer. The company was established in 1938 in Seattle, Washington, and operates in a community with more than 25 million members.
The company specializes in the sale of outdoor equipment, clothing, and accessories in different categories. It caters to the camping, hiking, climbing, cycling, running, snow sports, travel, and fitness needs. It also has a product mix that consists of third-party brands and its own-labeled REI products that serve outdoor enthusiasts on a spectrum of beginners to professionals.
REI has a multi-channel retailing model consisting of 190+ physical locations throughout the country. It also offers online shopping, outlets, and mobile applications. Its supply chain comprises distribution centers that facilitate rapid delivery.
One of the company’s characteristics is the co-op membership model, in which customers are allowed to become members of the company at a one-time membership fee, where they are awarded through annual member rewards. The company plows back a substantial part of its profits into members, staff, and community projects, and in 2024, the company gave out 189 million in member rewards.
Outside of retail, it operates other programs like used gear resale (Re/Supply) and sustainability programs, including becoming the first national retailer to reach zero waste in the U.S. operations. The firm is an outdoor retailer focused on a purposeful business and is a cooperative owner. Its size, model of membership, and emphasis on outdoor recreation will make it one of the most preferred brands in the outdoor gear industry.
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