Reformation

The Reformation is an American sustainable fashion brand that started in 2009 and was established in Los Angeles, California, by Yael Aflalo. The concept is to make fashion comfortable and sustainable to the environment. The company focuses on minimizing waste, water consumption, and its carbon footprint, and developing everyday fashion designed for daily wear.

The company is primarily involved in manufacturing women’s clothing and offers a wide range of styles for casual wear, special occasions, and seasonal collections. Its product line comprises dresses, tops, sweaters, jeans, skirts, jumpsuits, outerwear, shoes, and accessories. Reformation is known for its vintage-style dresses and feminine lines. Most collections are centered towards lightweight fabrics, fitted shapes, and minimalist designs that capture the trends in modern fashion without losing their agelessness.

One of the key aspects of the brand is its sustainability in its product production. Environmentally friendly fabrics, linen, organic cotton, TENCEL, recycled fabrics, and other lower-impact fabrics are used by the company for sustainability. It follows the environmental measures of its clothing production as well, such as water consumption, carbon emissions, and waste minimization. The garments are made in Los Angeles at the brand’s own manufacturing factory, and others are made in other partner factories across countries.

Besides apparel, the brand has also ventured into footwear, handbags, and jewelry. Its recently launched jewelry line includes necklaces, bracelets, earrings, and rings, which are crafted from recycled gold, sterling silver, and brass.

Reformation sells it cloths products through its official website and ships globally. It also runs retail stores throughout the United States, Canada, and Europe. The brand has maintained its growth in the retail sphere and now includes dozens of locations across the globe, with the opening of new stores in large shopping areas. Its retailer typically falls under the mid-premium price range of fashion retailing, with most products retailing between 100 and 400 dollars, depending on the type of product and the materials used.

Being an environmentally conscious manufacturer, Reformation has established a powerful image of creating modern fashion with references to contemporary design. The company plans to be part of a circular fashion system by 2030.