Patagonia is an American outdoor clothing and food company that was established in 1973 by Yvon Chouinard. It began as an extension of an earlier climbing equipment company and is based in Ventura, California. It has a strong identity as an environmentally responsible and ethical business.
It sells a variety of outdoor apparel and equipment, such as jackets, fleece, base layers, and activewear. It provides accessories that are used in climbing, hiking, skiing, surfing, and trail running. The brand is characterized by durability, technical functionality, recycled polyester, organic cotton, and responsibly sourced down materials. Patagonia runs a Worn Wear program that provides repair options and second-hand products to its customers to extend their products’ lifetime.
Patagonia also produces foods such as tinned fish, meat sticks, organic crackers, beers, and variety packs. The founders believe that planet Earth is their sole shareholder, and therefore, they are taking actions in the direction of sustainable, ethical, and organic food sourcing. They use reef netting to source the wild pink salmon, collaborate with the Good Fish Foundation, and use organic wheat in their crackers.
Patagonia uses renewable energy to run 100% of its operations and has committed to use responsibly sourced materials in its products. The products can be purchased through the official website and 70+ retail outlets in various countries.
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