Outdoor Voices

Outdoor Voices is an active brand of clothing operating in the USA that was started in 2013 by Ty Haney. The idea behind the company’s creation is to transform the fitness apparel industry, making people desire movement rather than just competing. The mission of the brand is to make the world move by encouraging everyday recreation and a physical activity-based lifestyle. The company encourages the concept of doing things, which is an ideology that praises simple things in life, such as walking, hiking, or exercising with your friends.

The company manufactures and markets clothes that are crafted to help one move physically and, at the same time, are comfortable to engage in daily life. It offers leggings, shorts, skorts, dresses, tops, and outerwear made in performance fabrics. This apparel will be used in running, yoga, hiking, and outdoor casual activities. Outdoor Voices focuses on versatility in order to allow customers to use the same clothes to exercise and to live their everyday life.

A lot of the products offered by the brand are made of proprietary fabric that has been designed to be flexible, breathable, and comfortable. Examples of such materials can be TechSweat, CloudKnit, RecTrek, and Bubble Wrap, and all such materials are designed to facilitate movement and give lightweight performance during exercise. Popular items used by the company are also included in their catalog of athletic dresses, performance tops, running shorts, and training pants. The sales of these products occur in the online store of the company where people have the opportunity to view collections and make purchases.

Outdoor Voices is an e-commerce activewear company with its headquarters in Austin, Texas. The company has grown over the years with the help of venture capital and community-based marketing, which encourages the participation of everyone in fitness. Social media campaigns, community events, and lifestyle messaging with the concept of movement being fun and within reach of all have seen the brand gain a following.

Outdoor Voices is a company that aims at promoting daily movement by using comfortable active apparel. The brand encourages recreation and exercise as an easy thing to do in life.