Moon Juice is a wellness and nutrition company that was started in 2011 in Los Angeles, California, by Amanda Chantal Bacon. The brand concentrates on vegetarian supplements, adaptogenic formulations, skincare, and nutritional powders that help in balancing stress, energy, sleep, brain activity, skin health, and wellness.
The product philosophy of the company is focused on adaptogens, herbs, mushrooms, and minerals, which are used in traditional herbal methods to maintain a balanced body. Moon Juice mixes these products into supplement formulas, which aim to help improve mood, hair, immunity, hydration, and relaxation. Most of its products are made with traceable and bioavailable, clinically researched ingredients, manufactured in certified plants.
Moon Juice markets a variety of dietary supplements and functional wellness items, such as powders, capsules, and drink mixes. Some of its most popular formulas are SuperYou, a stress-support formula that is made with adaptogenic herbs to enhance mood, focus, and energy. Magnesi-Om, a formula made with magnesium and a blend of various other substances to help one relax and sleep, and SuperHair, a formula made to support hair growth and scalp health.
Besides supplements, the company is also engaged in skincare products, which are aimed at enhancing the well-being of the skin both internally and externally. Some of their products, like the Acid Potion, an exfoliating treatment formulated using glycolic, lactic, and salicylic acids, demonstrate how the brand has been targeting combining botanical ingredients with functional cosmetic formulations.
Moon Juice sells products both as an online business based on direct-to-consumer sales and subscriptions and through a small number of retail outlets. In 2026, the brand was introduced in 755 Target locations in the United States and established magnesium-based supplements, such as Berry Magnesi-Om and Cherry Sleepy Magnesi-Om.
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