Haus Labs is a U.S.-based beauty firm founded by Lady Gaga in 2019. Originally known as Haus Laboratories, the company changed its name to compete in the upscale beauty industry. The company produces vegan, cruelty-free, and dermatologist-tested cosmetics that give off an impressive appearance.
The company’s product line consists of brushes, eye makeup, concealers, powders, lip products, foundations, and other professional equipment. Customers can choose from 51 various shades of the brand’s Triclone Skin Tech Foundation, showcasing its wide range of color options. The Triclone Concealer line includes multiple shades that match different skin undertones and facial features. Product formulations include fermented arnica and squalane, along with proprietary HausTech Powered™ compounds that deliver both cosmetic coverage and skin-enhancing benefits.
Haus Labs started its international operations through Amazon before it switched to retailing its products through Sephora. The brand now operates in more than 600 Sephora stores throughout the United States and Canada. Anyone can place orders from its official website as well. The products fall within the mid-to-premium cosmetics price range, which matches the brand’s high-end beauty market image.
Every purchase donates a percentage to the Born This Way Foundation, which uses sales revenue to support programs that promote youth mental health.
The company operates as a performance-focused beauty business that uses its inclusive shade range, new product ingredients, and established retail connections to establish itself as a competitor within the high-end cosmetics market.
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