Crate & Barrel is an American multinational retailer that deals with modern furniture, housewares, and home decor. It was started in 1962 in Chicago, Illinois, by Gordon and Carol Segal.
The company specializes in delivering modern home products such as furniture, kitchenware, interior decor, lighting, and accessories. Its product policy is based on in-house design and exclusive collections, which are often jointly created with 100+ designers and artisans around the world. The products are sourced and produced in 42 different countries, serving a broad and constantly changing catalog.
Crate & Barrel is a multichannel retail business that combines physical retail outlets, e-business, and franchisee operations. The company operates 100+ stores worldwide, of which 89 stores and 8 outlets are located within the U.S. and Canada. Its foreign franchises are located in 9 or more countries. Its online store caters to more than 22 million customers and 100+ million online visitors each year with high retail and digital coverage.
The company also runs a brand portfolio, such as CB2, which aims at modern urban customers, and Crate & Kids, which is oriented towards furniture and decor among children. These divisions increase their presence within these customer segments with a consistent design-led identity.
Besides selling products, the business provides value-added services like interior decor consultations and wedding and baby registries, and contract-grade furniture for commercial use. Its outlets employ a vignette-based merchandising strategy where the stores are staged in actual room settings to give the consumers a favorable experience.
The brand carries out sustainable operations as it uses FSC-certified materials, recyclable packaging, and environmentally friendly stores, such as LEED-certified distribution centers.
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