Batteries Plus is an American retail and service firm that was established in 1988 in Green Bay, Wisconsin, by Ron Rezetko. Its first team was launched with a very simple mission: To provide for the needs of the customers with the mixture of good products and excellent technical knowledge. The brand changed and evolved to be a battery-only retailer and began to offer more solutions, which is in its tagline, Power It. Light It. Fix It, representing its generalized services.
Batteries Plus is a retail and business company that provides its customers with battery repair, lighting repair, smart home repair, key fob repair, and phone repair services. Its product family consists of automotive batteries, marine and recreational vehicle batteries, rechargeable batteries, watch and medical equipment specialty batteries, and portable power. Besides, the company sells lighting products such as LED bulbs, commercial lighting systems, and smart home lighting systems. Having thousands of battery and lighting products, the company targets customers with daily demands and those who are unable to find a replacement for older or specialized devices.
In addition to selling products, Batteries Plus also markets its services differently. These are phone and tablet repair services, battery replacement, key cutting, and key fob programming services. Many of these services are technical and are more about installation or repair than mere retail sales. Another service that the company launched is the ‘We Fix It’ repair service that gives customers an opportunity to fix damaged mobile devices in the store. This service-based model enables the brand to serve individual customers and companies that need ongoing maintenance support.
The business is a large franchise system consisting of over 700 outlets throughout the United States and Puerto Rico and serving more than millions of customers each year. It serves retail customers and business clients via business accounts, which provide bulk pricing and specialized service as well as provisions to business units like healthcare, construction, property management, and government. The company has its supply chain and logistics division as well to facilitate the distribution of its inventory and the availability of its products throughout its network.
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