Tom Marchant, James Merrett, and Matt Smith founded Black Tomato, a luxury travel agency, in London in 2005. The company’s concept was to create highly individualized travel experiences rather than traditional package holidays. The architects intended to build the tours not only based on the destinations but also on how the travelers desired to feel during their travels. Over time, the company has expanded into foreign markets, with offices in London and New York, and has earned a reputation as an award-winning expert in tailored luxury travel.
The company specializes in custom travel planning where clients have fully customizable itineraries to over 100 destinations in the world. Its offering is in the form of organizing posh stays, flights, personal transfers, and custom-made local experiences, all created custom-made as opposed to employing pre-existing packages. Black Tomato has a presence on all seven continents, with its tours varying from cultural immersion and adventure trips to luxury leisure tours. Itineraries are all constructed with consultation, meaning that all the details of the trip are made according to the tastes and expectations of the client.
Black Tomato has a large variety of travel types, such as family holidays, honeymoons, individual trips, chartering a private yacht, safaris, and adventure tours. The company has been famous for bringing in exclusive experiences like hiking in remote areas, interacting with the locals, or attending a unique cultural experience. One of the key concepts of its service is that it plans trips based on the emotional results, which is assisted by such a tool as its “Feelings Engine” that helps to create itineraries in keeping with the experiences desired, not only the places. Such services are backed up with the professional planners and local specialists who handle logistical and on-ground coordination.
It has been awarded by the leading travel magazines like Condé Nast Traveler, Travel + Leisure and has continually scored well in the ratings by customers. Black Tomato focuses on sustainability by its regenerative travel programs, focusing on creating beneficial effects for the locals and the local environment in addition to providing high-end travel experiences.
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