Yeti Cycles

Yeti Cycles is an American manufacturer of mountain bikes that was established in 1985 by a welder and mountain bike lover, John Parker, who contributed to the nascent growth of the sport. Parker manufactured performance bikes and also made use of professional riders to test new models.

The product range of Yeti consists of cross-country riding, trail riding, enduro racing, and downhill mountain biking bikes. Its popular line is the SB series that covers full-suspension bikes that are used on aggressive trail and enduro-type riding and hardtail styles like the ARC. Most bicycles come in carbon fiber construction and superior suspension systems that enhance performance, durability, and control in the rugged trails. These bicycles are designed to suit a rider who would require speed, stability, and efficiency as he or she rides over technical terrain.

Yeti cycles also has come up with a number of suspension technologies that have been patented and have characterized its engineering strategy. Switch Infinity is one of the most widely known systems, and it is a suspension design that was developed in cooperation with Fox Racing Shox. Other previous technologies like ZeroLoss Technology also aimed at channeling the impact energy through the suspension system as opposed to bending the frame. The company has been able to use these innovations in most of its dual-suspension bikes, like SB120, SB140, SB160, and SB165.

The company markets its bikes at its authorized bicycle dealers across the world and has also implemented direct online buying in the United States. Yeti is also a seller of riding equipment and accessories such as riding clothes, bike parts, or branded merchandise created to be used by mountain bikers. The brand has a close relationship with the professional racing community in addition to product development with race teams and athlete feedback driving research, testing, and product development.

With time Yeti has gained a great reputation due to its racing background, supporting popular riders and sending them to the national and international events. The company is based today in Golden, Colorado, and it still specializes in performance-oriented mountain bikes.