SpotHero

SpotHero is a technological firm and a digital parking booking marketplace that was founded by Mark Lawrence, Jeremy Smith, and Larry Kiss in 2011. The vision of the company was to make parking easier, for which it developed a platform through which drivers can find and book parking spots in advance before getting to their destination point. Since its inception, the company has grown to cover North America, and its mission is to simplify and make parking in urban areas more convenient with the help of technology.

The main service offered by the company is online and mobile parking reservation, in which drivers are linked to parking operators, including garages, parking lots, and valet services. Users have the opportunity to find parking spots depending on their location, date, and time and book them via the site and app. The site offers various parking options for hourly, daily, monthly, airport parking, and event parking, which enables the drivers to park close to their places of work, airports, stadiums, or downtown venues. The bookings are completed in advance, and the customer is issued a digital parking ticket or QR code, which he or she can use on the premises on arrival.

SpotHero is also a provider of parking facility operator technology services and tools. The company collaborates with thousands of parking partners to assist them in listing available parking spaces and controlling the prices. It has also brought in data-driven solutions like dynamic price systems to assist garages in changing the cost of parking in such a way that it depends upon the demand, location, and time of the day. Moreover, it has integrations with other platforms, including Google Maps, Apple Maps, and navigation apps through which a driver can find and reserve a parking spot directly on mapping applications.

SpotHero currently matches millions of cars with parking spots in more than 300 to 400 cities all over the United States and Canada and collaborates with thousands of parking facilities. The site has sold over a billion dollars of parking bookings, and this indicates the magnitude of transactions that take place in the marketplace. The application remains useful in assisting the drivers to book parking spots ahead of time and enable the parking operators to handle and sell the parking spots in a better manner.