Brooklinen is an American home essentials enterprise that was established in the year 2014 in Brooklyn, New York, by Rich Fulop and Vicki Fulop. They felt that the bedding business depended on expensive distribution channels and markups. Thus, they created a direct-to-consumer company that was able to sell quality sheets at more affordable rates.
The company first concentrated on bedding products that were made using high-end fabrics and plain designs. Its main product line is bed sheets, duvet covers, comforters, pillows, blankets, and mattress accessories designed for sleeping habits. The sheet collections are made of long-staple cotton, percale, sateen, linen, or silk in many of the collections. Brooklinen has manufacturing partners in various countries, such as Portugal, Turkey, India, Pakistan, and the United States, although they source materials worldwide.
Brooklinen subsequently added more categories of home to its catalog. The company launched bath items like towels, bath mats, and robes, and then loungewear and other house accessories. The brand also introduced organic cotton bedding and bath products under the Global Organic Textile Standard due to the demand for sustainable options. Other lines would consist of duvet covers, towels, robes, and bath mats produced using organic cotton.
The company is headquartered in e-commerce with a few retail stores in various cities within the U.S. Brooklinen has over a hundred employees, and its reputation is the result of direct sales online and customer reviews that shape the design.
Brooklinen has received a large amount of recognition as a company selling hotel-standard bedding to consumers. The brand is still growing its collections of home goods and bedding by selling online and in stores.
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