In 2009, Marine Layer started in San Francisco and was founded by Mike Natenshon. The brand was launched with an emphasis on very soft clothes and casual clothes that fit a seven-day weekend lifestyle. The company has strived to produce comfortable apparel and establish a brand that would be associated with the relaxed California lifestyle and socially responsible production.
Marine Layer products consist of T-shirts, sweaters, hoodies, jackets, pants, dresses, and everyday basics that are comfortable and durable. The company created over 100 designer fabrics, most of which use the soft MicroModal material that is made of beechwood pulp, hence giving the clothes a worn-out feel even during the initial use. A number of designs concentrate on minimal design, vintage influence, and loose fits to use on a day-to-day basis.
The firm is very keen on sustainability and conscientious materials. Their recycling program is called Re-Spun, which gathers used T-shirts and turns them into a new material to use in the creation of clothes. This initiative has seen the company recycle hundreds of thousands of shirts and minimize textile waste. Its brand also collaborates with factories and material sources that embrace responsible production methods and has proceeded to switch to recycled and renewable fibers in most of its clothes.
Marine Layer is a growing omnichannel retailer that has over 45 physical outlets to supplement the online market. It was also known because of its soft fabrics and casual style, and it was awarded the B Corp certification, which indicates its social responsibility and environmental practices.
The brand has expanded with the opening of new stores, online retailing, and new fabrics. Marine Layer has continued to provide its quality clothes through soft fabrics, casual wear, and recycling efforts in its clothing manufacturing.
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