Coach is a luxury fashion brand that was established in 1941 as a family leather artisan shop. It has become an international brand that is known for high-quality handbags, leather products, accessories, shoes, clothing, and lifestyle products. The company established its brand name on the basis of excellent leather workmanship, finely crafted details, and designs that did not overwhelm with traditionalism but rather with current fashionable trends.
The essence of Coach’s business is in leather handbags and totes, crossbody bags, wallets, belts, and small accessories. It has also created ready-to-wear items such as outerwear, dresses, knitwear, and coordinated items. Also, it has footwear, jewelry, watches, eyewear, fragrances, and travel accessories in its catalog. Products fall in the middle to high price categories of the available luxury market, having different points of entry but staying at the upscale positioning.
Through its outlet stores and its website, the company sells directly to retail stores and operates its distribution through retail stores. It has a network of retail outlets in the big cities and other global shopping areas. Its web platform facilitates global shipping, gift services, and management of returns.
Nowadays, Coach is a big fashion company; its specialized attention to leather skills, controlled distribution, and brand image help it to remain in the high-lifestyle market.
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