Warby Parker is a US eyewear retailer founded in 2010. It designs and markets prescription glasses, sunglasses, and contact lenses based on a vertically integrated model. The firm broke the conventional optical retailing tradition by offering in-house-designed optical frames to end users and eliminating middlemen. Its price model normally packages frames and prescription lenses as one clear price, placing the brand in the mid-to-premium pricing strategy and still more affordable than most of its legacy rivals.
Warby Parker is a hybrid business utilizing a combination of e-commerce and a series of offline stores that are opening in the United States and Canada. Its Home Try-On program enables customers to put on more than one frame at home and then buy it, whereas its mobile app has a virtual try-on option with the assistance of augmented reality. There is a wider variety of retail outlets that offer full-service eye exams/vision tests that are administered by licensed optometrists, combining medical care with product sales.
Another program implemented by the company is a Buy a Pair, Give a Pair program in which eyewear is distributed to people in need with each pair sold through nonprofit partnerships. The operations entail centralized product design, outsourced production, and coordination of inventory on online and store channels.
Warby Parker is an integration of technology, retail, and healthcare services under one brand model. Its expansion is an indication of a continuous need to have affordability and design-oriented vision care products.
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