Oak Furniture King

Oak Furniture King is an online furniture retailer based in the West Midlands, and it has built its whole pitch on one promise: proper solid oak without the showroom price. The company grew quickly enough that in November 2013 it moved into a 35,000 sq ft distribution center, which is where the stock now ships from, free of charge, across the UK.

The rules on materials are strict. Everything is 100% solid hardwood, kiln-dried and seasoned so it lasts, and the drawers have dovetail joints with solid backs and bases. Veneers, chipboard, and MDF are never used. The company says most of its pieces are handmade by experienced craftsmen.

The low prices come from the online model. Selling direct removes the middleman and the showroom overheads, and because the furniture is sourced directly, the saving goes to the customer instead of into the markup. Holding thousands of pieces in stock means orders can usually go out within days, with next-day delivery available, and every purchase comes with a 14-day no-quibble money-back guarantee.

The range has grown well beyond its oak beginnings. Dining sets, extending tables, and dining chairs sit alongside sideboards, wardrobes, bookcases, bed frames, and mattresses. There is glass furniture too, and a large rattan garden collection covering sofas, dining sets, and sun loungers. Payment can be spread with Clearpay.

Customer service is the other half of the pitch, and the company points to its Trustpilot reviews as proof. The site’s own founding story credits two ambitions for its growth: the best solid oak at fair prices and service to match.