Buckle

Buckle, Inc. is a more than 50-year-old speciality fashion retailer based in Kearney. The company offers fashion, personalised service, and an in-store and online shopping experience to its customers. By the end of 2026, Buckle will be running 420 retail locations in 42 states, in addition to their e-commerce website.

The retailer has a wide range of men’s, women’s, and children’s clothing, shoes, and accessories. Buckle’s name is synonymous with denim. It offers a wide range of denim of various fits, washes, and styles from various brands as well as its exclusive BKE denim labels. It also sells tops, dresses, active wear, outerwear, shoes, jewellery, bags, and other fashion accessories. The company has an exclusive and private brand portfolio, which includes various styles and preferences.

Buckle’s business is based on the synergy it achieves by using both online and offline channels, offering its customers the flexibility to browse and buy products in both stores and online. Personalised customer service is a key part of the company’s focus. Its retail services include free hemming of denim, gift packaging, a rewards program, and a private label credit card. It’s sold mostly in lifestyle centres and malls and also has an online presence to sell beyond the physical stores.

The company also creates and distributes its own private and exclusive items as well as those of popular fashion brands. It has product lines like BKE, Buckle Black, Daytrip, Gimmicks, Willow & Root, Sterling & Stitch, and others. The blend of brand and exclusive merchandise plays a key role in Buckle’s merchandising strategy and in distinguishing its product mix from those of other retailers.

Buckle is a speciality retailer of fashion, particularly denim and casual wear. Buckle sells clothes, shoes, and accessories while continuing its millennia-old emphasis on style, denim, and personalised service for its customers.