Build-A-Bear Workshop is an interactive retail and entertainment brand based in the U.S. It is famous for creating personalised, interactive stuffed animals. Its customers create their own by stuffing, dressing, accessorising, naming, and completing the “Heart Ceremony.” The first Build-A-Bear Workshop was established in 1997 by Maxine Clark in the St. Louis Galleria in Missouri. The company has expanded from being a speciality retailer at the mall to a multi-generational brand that caters to children, teens, collectors, and adults.
The company sells a wide variety of plush toys, clothing, accessories, pre-stuffed characters, gift products, and licensed collectibles. It partners with popular entertainment and pop-culture brands to provide a wide variety. Its original intellectual property is used for products and to produce content through Build-A-Bear Entertainment, LLC. The company generates revenue through sales from its physical stores, e-commerce website, third-party retail partnerships, international franchises, wholesale arrangements, and licensing.
Build-A-Bear is a company-owned, company-operated, and franchised stores. By 2025, the company had over 650 experience sites in more than 30 countries. It will introduce its first wholesale products at Walmart in 2026, bringing them to a new retail channel.
Build-A-Bear is a product retailer with interactive experiences in-store, making it a personalised occasion for buying toys. It continues to thrive in the family entertainment and specialty retail segment thanks to its global store base, licensing programs, and growing sales distribution.
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- Open Now10:00 AM - 06:00 PM
- Monday10:00 AM - 07:00 PM
- Tuesday10:00 AM - 07:00 PM
- Thursday10:00 AM - 07:00 PM
- Friday10:00 AM - 07:00 PM
- Saturday10:00 AM - 07:00 PM
- Sunday10:00 AM - 06:00 PM
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