Benjamin Moore & Co. is a US-based paint and coatings corporation that was established in 1883 by Benjamin Moore and his brother Robert Moore in Brooklyn, New York. Its initial product was a single product known as Moore Prepared Calsom Finish, which was sold through independent retailers, and this model has been used by the company to date. The company’s philosophy is focused on quality, integrity, and innovation, and it has been applied in its operations.
The company deals with high-quality paints, stains, and architectural coats, including residential, commercial, and industrial paints. Its product lines are known as Aura®, Regal Select, ben, Ultra Spec, and ADVANCE as well as primers, wood finishes, and specialty coatings. Benjamin Moore also provides a wide palette with 3500+ colors and has sophisticated color-matching systems, which enable a customization process. These are products that can be used on interior and exterior surfaces and that are durable, easy to apply, and have high-performance finishes.
Benjamin Moore is committed to research and product innovation, has laboratories of its own, and has developed proprietary technology in colorants (Gennex) and resin systems. Its paint is also designed with attributes such as low VOC, color retention, and durability of paint. The company has a large client base comprising homeowners, contractors, designers, and industrial users, and its products are also designed to be of aesthetic value as well as protection.
Its products are mainly distributed in the form of a network of 7,500+ independently owned retailers in North America, as well as in 75+ countries around the world. Benjamin Moore is another company that is recognized in the industry, with ratings being the best in customer satisfaction surveys of interior paints.
Benjamin Moore is a top brand in quality paint, with years of manufacturing experience and innovation at the same time. Its good retail outlet network, good product quality, and broad color pattern make it a popular product in residential and commercial markets in coating.
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