Goodby, Silverstein & Partners is an American advertising firm that was started way back in 1983 by Jeff Goodby, Rich Silverstein, and Andy Berlin in San Francisco, California. The agency started off doing simple work with companies such as Electronic Arts. At its inception the agency specialized in inventive storytelling and the establishment of strong emotional bonds between brands and audiences.
The agency offers many advertising and marketing services such as brand strategy, creative development, digital experiences, media planning, and integrated campaigns. Its big international clients include BMW, Doritos, Comcast/Xfinity, Adobe, and Hewlett-Packard, providing campaigns through television and digital platforms and experiential media. It is characterized by its philosophy, which is often said to have created mass intimacy, which is all about creating the message that resonates with the masses on the personal level.
The company is known to have made famous advertising campaigns that have defined modern-day marketing. Its one of the best-known works is the Got Milk? campaign in 1993, which became one of the most popular advertising slogans in the United States. The agency has also developed catchy campaigns on such brands as Budweiser, Denny, and Adobe, many of which were placed during key events like the Super Bowl. Its work has garnered several industry awards over the years, among them Emmy nominations and Cannes Lions.
The agency has offices based mainly in San Francisco and New York and has 300+ professionals based in various parts of the world. Its emphasis on creative, strategic, and cultural relevance has remained influential in advertising in global markets.
Rate us and Write a Review
Own or work here?
