Kendra Scott, LLC, is a fashion jewelry and lifestyle brand founded in 2002 in Austin. It was founded by the fashion designer Kendra Scott with an initial capital of only $500. The first products were being developed and sold from home before taking the company into an international selling firm.
The core business of the brand is fashion jewelry, fine jewelry, and accessories, which have extensions to home decor, beauty products, and lifestyle collections. Its designs are focused on colorful gemstones, customizable designs, and trend-driven designs, placing the company in the middle-to-premium segment referred to as “accessible luxury.”
Kendra Scott functions as a multi-channel retailing model with 150+ stores owned by the company in the United States, e-commerce, and wholesale relationships with other retailers, including Nordstrom and Bloomingdale stores, as well as distribution through 1,000+ specialty boutiques all over the world. One of the in-store features is the Color Bar, where customers can customize jewelry items, making it more engaging and personalized.
Another characteristic of the brand is the emphasis on philanthropy and community involvement, organized around the programs of support of education, healthcare, and local giving. It is built into its retail and brand identity with this family, fashion, and philanthropy concept.
The company makes money selling jewelry in the retail, digital, and wholesale markets. The variety of its products, which can be tailored; good retail distribution; and its lifestyle growth make it a favorite in the low-cost luxury accessories category.
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- Open Now12:00 PM - 05:00 PM
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- Tuesday08:00 AM - 05:00 PM
- Wednesday08:00 AM - 05:00 PM
- Thursday08:00 AM - 05:00 PM
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- Saturday12:00 PM - 05:00 PM
- Sunday12:00 PM - 05:00 PM
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