Ballard Designs is an American omnichannel home furnishing company that provides furniture, home decor, lighting, textiles, and accessories with European-themed designs. The company was established in 1983 by Helen Ballard and is headquartered in Atlanta, Georgia.
The company uses a model of multichannel retail, entering e-commerce together with catalog distribution and physical stores. It publishes over 19 million catalogs every year and has a network of 17+ retail shops in the United States, as well as outlet stores and growing showroom initiatives. This combined strategy enables customers to both shop digitally and physically and use design resources and collections.
Ballard Designs deals with design-oriented, customizable home furnishings, and they have over 500 customizable products. The brand offers living room furniture, bedroom furniture, dining, outdoor furniture, rugs, lighting, and decorative accessories, including mirrors, hangings, planters, draperies, and bedding. Customers are allowed to choose the finishes, fabrics, and configurations. The brand is in the middle-to-high-end segment of the home decor market.
The firm is functioning under Qurate Retail Group (QVC Group) among its chain of retail brands. The product development strategy focuses on in-house design and global sourcing, where its teams find trends and translate them to exclusive collections based on the influence of classic European styles and contemporary interiors.
Besides selling products, the company provides value-added products like design consultations, online room planning, and content products like its decorating blog and podcast, which have already created 290+ episodes since 2016.
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